open call

open call

Deadline

Monday 16 September

Art Seedbomb | Reclaiming Nature in the Urban Wild

Public Art Exhibition | Outdoor Digital Billboard

Concept

Imagine your art in the busiest train stations here in Melbourne city, reaching thousands of people during their daily commute in these unexpected locations!

By moving art out of traditional galleries and onto digital billboards, your art engages a wide public audience.

This isn’t a typical exhibition.

This initiative is an offering to nature itself on the Equinox, a time of renewal and growth. It’s a chance to weave nature’ s message into the urban fabric.

Event Information

Event Overview:
Art Seedbomb: Reclaiming Nature in the Urban Wild

Dates: Friday, September 20th to Monday, September 23rd, 2024
Location: Melbourne Central & Flinders Street Stations (city center)
Artist Submission Deadline: Monday 16 September

Selected artworks will appear on digital billboards, “seedbombed” into the rotation of ads that fill our city’s landscape. Your art will reach thousands of people during high-traffic commuter hours.

Each artist will receive professional photo and video documentation of their work displayed on the billboards, plus the project will have a permanent feature on our website with your artist information/artworks (promoting you long after the event finishes!).

Billboard Times:

Friday, September 20th:
5:00 PM – 8:00 PM

Saturday, September 21st:
1:00 PM – 3:00 PM

Sunday, September 22nd:
5:00 PM – 7:00 PM

Monday, September 23rd:
5:00 PM – 8:00 PM

Further information on which billboard you will be in will be provided later.

Artist Submission Deadline:
Monday 16 September

Videos:
Past digital billboards that promoted our virtual events

Important Artist Information

Please read before submitting work. Submission Deadline: Monday, 16 September.

  • We invite artists of all mediums, levels and countries  to explore the dynamic interplay between nature and urban spaces, inspired by the Equinox or nature’s resurgence. Your artwork can reflect any of the following themes:

    • Any Nature-Themed Art: Explore aspects of nature, from serene landscapes to abstract representations.

    • Messages from Nature: Reflect nature’s symbols or messages, emphasizing the spiritual connection between humans and the natural world.

    • Nature’s Resilience: Depict nature’s strength and adaptability in reclaiming spaces.

    • Pagan & Equinox Themes: Incorporate elements of pagan rituals, Spring Equinox symbolism, or themes of renewal.

    • Spring Awakening: Illustrate the rejuvenation and vitality of spring.

    • Seedbombing as a Metaphor: Use seedbombing as a symbol for spreading beauty and life.

    Nature’s Dialogue with Urban Life: Explore how nature interacts with urban environments, creating a conversation between the organic and the constructed.

  • Monday 16 September, 2024.

    If we extend the deadline date we will post the update on our Instagram social media. Follow @thealchemicalart

  • Forget the white walls of a gallery where only a select few see your work. Imagine your art out in the public, transforming Melbourne’s busiest urban spaces. This project is designed to integrate creativity and nature into the city's concrete landscape, reaching a broader audience of pedestrians, cyclists, and city dwellers—not just gallery visitors.

  • Yes. There is only a participation fee if your artwork is selected after we review it.

  • Free to Enter

    If selected, the participation fee is $77 AUD per artist
    ( Approximately - 46.32 EUR , USD 51.38, £39.07 ).

    This fee is an introductory offer! Price will increase for future events.

    Have you exhibited with us before?
    For your loyalty we offer you a discounted rate of $59 AUD

    This fee helps cover the essential costs of running the exhibition, including billboard rental and promotion.

    For $77 AUD, you’ll receive:

    • Public Exposure: Your art displayed across Melbourne’s prominent city locations.

    • Valuable Promotion: Includes social media shares, digital documentation, and a permanent feature on our website.

    • Multiple Time Slots: Enhanced visibility with various display times on billboards.

    • Documentation: Photos and videos of your artwork in action for your portfolio and social media.

    This fee ensures that the project remains sustainable while providing high-impact exposure for your art. It’s a great value for emerging and beginner artists looking for professional promotion.

    Payment Plans: Available upon request, allowing you to split the fee into two payments.


    • All mediums welcome—whether you’re a painter, photographer, sculptor, video artist, poet, or mixed media artist.

      However due to billboard restriction times, we can only accept videos up to 7 seconds long.

  • Yes!

    Open to international artists worldwide.

    We provide video and photo documentation of your work on the billboards - so you will be able to share it on your socials, website and to family, friends and fans.

  • Artists of all levels can apply.

    We encourage beginner and emerging artists to try out and submit their work for review.

  • Fill in the form at the bottom of this website page.

    Submission Deadline is Monday 16 September

Didn’t find the answer above?

Send us an email via our contact form here.

How to apply?
Fill in the form below

Please make sure you have read the information above before submitting.
We accept submissions from artists around the world. All mediums (however video art can be no more than 7 seconds long). Free to submit, there is a participation fee if you are selected, further information above.